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Privacy Policy

Effective Date: September 30, 2026

This Privacy Policy explains how ATMA LLC ("we," "us," "our," or "FlexPath") collects, uses, stores, and protects your personal information in connection with your use of our mobile application "FlexPath" (the "App"), our web-based clinician dashboard (the "Dashboard"), and our website https://tryflexpath.com (the "Website") (collectively, the "Services"). This policy also explains your rights regarding your personal information and how you can exercise them.

FlexPath is used in two ways. Individuals use the App on their own. Clinics (physical therapy practices, whether insurance-based or cash-based) use the Dashboard and invite their patients to use the App as part of care. Where a clinic is involved, additional terms apply; see Sections 14 and 15.

1. Information We Collect

1.1 Personal Information You Provide

When you create an account and use FlexPath, we collect the following information:

  • Account Information: Email address, display name, and display photo (provided by third-party authentication providers such as Apple, Google, or directly during signup)
  • Recovery Profile Information: Biological sex, age, height, weight, recovery goals, preferred exercise frequency, preferred session duration, and any physical conditions, pain areas, or medical needs you choose to share with us
  • Exercise Data: Exercise completion rates, exercise feedback, perceived exertion ratings, exercise preferences (liked/disliked exercises), and notes you add to your sessions
  • HealthKit Data: With your permission, we access Apple HealthKit to record workout sessions. Only anonymized workout information is sent to AI services for plan generation; all other HealthKit data remains on your device
  • Communication Information: When you contact us for support, we collect your name, email address, and the content of your messages
  • Website Inquiries: If you submit a demo request or the contact form on our Website, we collect the details you enter (such as your name, email address, phone number, and practice name) and which page and button you used to reach the form

1.1.1 Information Related to Clinic Programs

If a clinic invites you to FlexPath (for example, through a QR code or invitation link), the following information is created or collected as part of your clinic program:

  • Patient Record: Information your clinic enters about you, such as your name, email address, year of birth, conditions or areas of concern, and clinical notes
  • Home Exercise Program (HEP): The exercises your clinician prescribes or approves, including drafts prepared with AI assistance and reviewed by your clinician
  • Monitoring and Check-In Data: Exercise completion and adherence, the days and times you use the App, pain scores, difficulty and other feedback, check-in replies, and messages exchanged with your clinic
  • Remote Therapeutic Monitoring (RTM) Records: For clinics that use RTM, records of monitoring activity and clinician review time that the clinic uses to document and bill for its services

This information is visible to authorized staff of your clinic and is processed by us on the clinic's behalf, as described in Section 14.

1.1.2 Information About Clinic Staff

For clinic staff who use the Dashboard, we collect name, email address, role, sign-in and multi-factor authentication information, and an audit record of actions taken in the Dashboard (such as viewing or editing a patient record).

1.2 Information Collected Automatically

The App does not collect advertising identifiers. On our Website, when you submit a demo request or contact form, our servers record your IP address and, for demo requests, your browser type (user agent). We use these only to prevent abuse, apply rate limits, and investigate security issues. Our servers and hosting provider may also keep standard technical logs. Beyond this, we collect only what is necessary for authentication and anonymized analytics.

1.3 Information from Third-Party Services

When you sign up using third-party authentication services (Apple, Google), we receive your display name, display photo, and email address as provided by those services. We do not collect any additional information from third-party sources.

2. How We Use Your Information

We use your personal information for the following purposes:

  • Account Management: To create and manage your user account, authenticate your identity, and provide you with access to our Services
  • Personalized Recovery Plans: To generate AI-powered, personalized exercise plans tailored to your musculoskeletal condition, recovery goals, and physical abilities
  • Plan Progression: To automatically adjust and extend your exercise plans based on your completion rates, feedback, and recovery progress
  • Service Improvement: To improve our Services, develop new features, and enhance user experience based on aggregated, anonymized usage patterns
  • Customer Support: To respond to your inquiries, provide technical support, and address your concerns
  • Service Communications: To send you password reset emails, data breach notifications (if applicable), and push notifications about workout plans and app updates
  • Analytics: To understand how users interact with our Services using anonymized data
  • Clinic Services: To provide clinics with patient management, home exercise programs, check-ins, monitoring, and (where applicable) RTM documentation, and to keep audit records of access to patient information
  • Sales and Support for Clinics: To respond to demo requests and inquiries from practices, and to follow up about our Services

2.1 AI-Powered Workout Plan Generation

We use artificial intelligence services, including OpenAI's ChatGPT, to generate personalized recovery exercise plans for you. To create these plans, we share information without direct identifiers (such as your name, email address, or account ID) with OpenAI, including:

  • Biological sex, age, height, weight
  • Recovery goals, exercise frequency preferences, session duration preferences
  • Physical conditions, pain areas, or medical needs you have disclosed
  • Exercise completion rates and feedback
  • For clinic programs: age, conditions, and any free-text clinical note entered by your clinician

Important: We do not send your name, email, or account ID to AI services, and OpenAI processes this data solely to generate exercise plans. Because free-text notes are written by people, they can contain identifying details if a user includes them. Clinicians and users should not enter names, contact details, or other direct identifiers in free-text fields. AI-drafted programs for clinic patients are reviewed by a licensed clinician before they reach the patient. We do not sell, rent, or share your personal information with AI services for their own use. As described in Section 15, before clinics use FlexPath with protected health information we will put in place the agreements and safeguards required for that use.

3. How We Share Your Information

We do not sell, rent, or trade your personal information for monetary gain.

We share your information only in the following limited circumstances:

3.1 Service Providers

We work with trusted third-party service providers who help us operate and improve our Services:

  • Supabase: For secure user authentication and cloud storage of account information and, for clinic programs, patient records and monitoring data. Supabase stores all data within the United States. Our current Supabase environment is not yet configured as a HIPAA-compliant environment; see Section 15 for what we will do before clinics use FlexPath with protected health information.
  • OpenAI (ChatGPT): For AI-powered recovery exercise plan generation. Only anonymized, non-personally identifiable data is shared with OpenAI, as described in Section 2.1.
  • Amplitude: For analytics and understanding user behavior patterns. We anonymize personal information before it is shared with Amplitude for analytics purposes.
  • Apple Inc.: For in-app subscription payments processed through the App Store. We do not store your payment information; Apple handles all payment processing securely.
  • Hosting and email providers: Our Website is hosted with Hostinger, which also delivers the email notifications we receive when you submit a form on the Website.

These service providers process information only to help us operate the Services. We will never sell your information, or share it with third-party organizations for their own marketing, advertising, or data-broker purposes.

3.2 Legal Obligations

We may disclose your personal information if required by law or in response to valid legal requests from law enforcement agencies or government authorities.

3.3 Business Transfers

In the event of a business sale, merger, or acquisition, we will provide users with adequate notice and make it simple to delete any or all information from their profiles. We will not transfer your data without giving you the opportunity to opt out.

3.4 Clinics

If you are linked to a clinic, we share your clinic-program information with that clinic, because providing it to the clinic is the purpose of the service. We do not share your information with other clinics.

3.5 No Disclosure to Third Parties

We do not disclose personally identifiable information to business affiliates, advertising partners, data brokers, or any other third parties not listed above. Clinics that bill insurance are responsible for their own communications with payers; FlexPath does not submit claims to insurers on a clinic's behalf.

4. Data Storage and Security

4.1 Where Your Data is Stored

  • Account Information: Stored securely in Supabase servers located in the United States
  • Exercise History and Notes: Stored locally on your device. This data is not currently backed up to the cloud, so it will not transfer to a new device
  • Profile Information: When you switch devices, only your profile information (submitted during onboarding) transfers over
  • Clinic Program Data: Patient records, prescribed programs, check-ins, and monitoring data for clinic-linked patients are stored in the cloud (Supabase, United States) so your clinic can access them

4.2 Security Measures

We implement appropriate technical and organizational security measures to protect your personal information:

  • Encryption in Transit: All communications between the App and our servers are encrypted using HTTPS/TLS protocols
  • Encryption at Rest: Your data benefits from Apple's ecosystem security, which encrypts the app container on your device. Only you can access your own data. Cloud storage encryption is provided by Supabase's standard security measures, though Supabase is not HIPAA or SOC2 compliant
  • Limited Access: Access to personal data is restricted on a need-to-know basis within our organization
  • Access Controls for Clinic Data: Clinic staff can access only their own clinic's patients, staff sign-in requires multi-factor authentication, and access to patient information is recorded in an audit log

4.3 Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you via email as required by applicable law. For clinic customers, we will notify the clinic as required by applicable law and by any Business Associate Agreement between us.

We work to protect your information with the best care we can and the best of intentions. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as your account remains active. We also automatically purge inactive accounts annually to minimize data retention.

Upon account deletion:

  • All of your personal information is permanently deleted within 14 days of your request
  • We do not retain any personally identifiable information after deletion, except records we are required to keep by law and the audit records described below
  • Records held for a clinic (patient records, prescribed programs, check-ins, and monitoring data) are also part of that clinic's own records. The clinic decides how long to keep them, subject to applicable law, and requests to delete or amend them may need to go through the clinic (see Section 14)
  • Audit logs that record access to patient information are kept for security and compliance purposes and may be retained after deletion
  • Anonymized analytics data may remain, but it cannot be linked to you since your account no longer exists

6. Your Privacy Rights

6.1 Access and Update

You can view and update your personal information at any time within the App settings.

6.2 Account Deletion

You can request deletion of your account and all associated personal information by emailing us at support@tryflexpath.com. We will process your deletion request within 14 days.

6.3 Opt-Out of Communications

You can manage push notification preferences in your device settings. We do not send marketing emails or newsletters.

6.4 Data Portability

You can request a copy of your personal information by contacting us at support@tryflexpath.com. We will respond to your request within 30 days.

6.5 Right to Challenge Compliance

You have the right to challenge our compliance with this Privacy Policy. If you believe we have not complied with our privacy obligations, you may submit a complaint to support@tryflexpath.com. We will investigate your complaint and respond within 30 days. If you are not satisfied with our response, we will provide information on further steps you can take, including contacting the appropriate privacy regulatory authority.

7. Your Privacy Rights

We provide all users with GDPR-level privacy protections, regardless of location. This means you benefit from one of the world's strongest privacy frameworks. Regional variations are noted below where local laws require additional protections or use different terminology.

7.1 Your Core Rights (GDPR Standard - Applies to All Users)

You have the following rights regarding your personal information:

Right to Access

You have the right to obtain confirmation of whether we process your personal information and to access that information. To request a copy of your personal information, contact us at support@tryflexpath.com. You can view and update some of your profile information directly in the App settings.

Right to Rectification (Correction)

You have the right to correct inaccurate or incomplete personal information. You can update your profile information (name, recovery goals, preferences) directly in the App settings. For other corrections, contact us at support@tryflexpath.com.

Right to Erasure ("Right to be Forgotten")

You have the right to request deletion of your personal information. To request account deletion, contact us at support@tryflexpath.com. We will delete your account and all associated personal information within 14 days of your request, unless we are required by law to retain certain information.

Right to Data Portability

You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another service provider.

Right to Restrict Processing

You have the right to request that we limit how we use your personal information in certain circumstances, such as while we verify the accuracy of disputed information.

Right to Object

You have the right to object to our processing of your personal information based on legitimate interests. We do not use your information for direct marketing.

Right to Withdraw Consent

Where we process your personal information based on your consent, you have the right to withdraw that consent at any time. You can do this through the App settings under "Privacy & Data Rights" or by contacting us.

Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority if you believe we have violated your privacy rights.

Response Timeline

We will respond to your requests within 30 days. If we need additional time, we will notify you and explain the reason for the delay. We do not charge a fee for processing your requests unless they are manifestly unfounded or excessive.

How to Exercise Your Rights

To exercise any of these rights, contact us at support@tryflexpath.com with your request. Please include:

  • Your full name and email address associated with your account
  • A clear description of your request (e.g., "I request a copy of all my personal data" or "I request deletion of my account")
  • Any additional information needed to verify your identity

You can also update certain profile information (name, fitness goals, preferences) directly in the App settings.

7.2 Regional Variations and Additional Rights

The following sections outline region-specific terminology, additional rights, or procedural differences required by local laws. All users receive the GDPR-level protections described in Section 7.1 above.

European Union, United Kingdom, and EEA Residents

The rights described in Section 7.1 are your rights under the General Data Protection Regulation (GDPR) and UK GDPR. To lodge a complaint with your supervisory authority:

  • EU/EEA: Contact your national Data Protection Authority (DPA). Find your DPA at edpb.europa.eu
  • UK: Contact the Information Commissioner's Office (ICO) at ico.org.uk or call 0303 123 1113

India (DPDP Act 2023)

Terminology: Under Indian law, you are referred to as a "Data Principal" and we are a "Data Fiduciary."

Additional Rights:

  • Right to Nominate: You may nominate another individual to exercise your rights in the event of your death or incapacity. Contact us at support@tryflexpath.com to submit your nomination
  • Grievance Redressal Timeline: We will respond to grievances within 90 days (instead of the standard 30 days)
  • Data Protection Officer: Contact our DPO at support@tryflexpath.com
  • Complaint Authority: You may file complaints with the Data Protection Board of India
  • Language: This Privacy Policy is available in Hindi and other scheduled languages upon request at support@tryflexpath.com
  • Breach Notification: We will notify the Data Protection Board within 72 hours of becoming aware of a breach

Australia (Privacy Act 1988)

Terminology: We are an "APP entity" subject to the Australian Privacy Principles (APPs).

Additional Rights:

  • Statement Association: If we refuse to correct your information, you may request that we associate a statement with your information noting your belief that it is inaccurate
  • Cross-Border Accountability: Under APP 8 and section 16C, we may be held accountable if overseas recipients (Supabase, OpenAI, Amplitude in the United States) breach the APPs in handling your information
  • Complaint Authority: Lodge complaints with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au, call 1300 363 992, or email enquiries@oaic.gov.au

Canada (PIPEDA)

Additional Rights:

  • Privacy Officer: We have designated a Privacy Officer responsible for PIPEDA compliance, reachable at support@tryflexpath.com
  • Right to Challenge Compliance: You may challenge our compliance with PIPEDA principles

California, USA (CCPA/CPRA)

Additional Disclosures:

  • No Sale of Personal Information: We do not sell or share personal information for monetary gain or cross-context behavioral advertising
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
  • Sensitive Personal Information: We do not use or disclose sensitive personal information (health data) for purposes other than providing our Services

Switzerland (FADP)

Swiss residents are protected under the Swiss Federal Act on Data Protection (FADP), which provides protections substantially similar to the GDPR. All GDPR-level rights in Section 7.1 apply to you.

  • Complaint Authority: Federal Data Protection and Information Commissioner (FDPIC) at www.edoeb.admin.ch

Singapore (PDPA)

Singapore residents are protected under the Personal Data Protection Act 2012 (PDPA). All GDPR-level rights in Section 7.1 apply to you.

  • Complaint Authority: Personal Data Protection Commission (PDPC) at www.pdpc.gov.sg

Hong Kong (PDPO)

Hong Kong residents are protected under the Personal Data (Privacy) Ordinance (PDPO). All GDPR-level rights in Section 7.1 apply to you.

  • Complaint Authority: Office of the Privacy Commissioner for Personal Data (PCPD) at www.pcpd.org.hk

Sri Lanka (PDPA 2022)

Sri Lankan residents are protected under the Personal Data Protection Act No. 9 of 2022. All GDPR-level rights in Section 7.1 apply to you.

  • Complaint Authority: Data Protection Authority of Sri Lanka

Nepal

Nepalese residents benefit from our GDPR-level protections as described in Section 7.1, which exceed the requirements of Nepal's Individual Privacy Act 2018. Contact us at support@tryflexpath.com to exercise your rights.

Other U.S. States (Virginia, Colorado, Connecticut, Utah, etc.)

Residents of states with comprehensive privacy laws receive the same GDPR-level protections described in Section 7.1. Contact us at support@tryflexpath.com to exercise your rights.

8. Children's Privacy

FlexPath is not intended for use by individuals under the age of 18. While anyone can download the App, our target audience does not include minors. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly.

9. International Users and Data Transfers

All data storage and processing occurs in the United States. If you access our Services from outside the U.S., your personal information will be transferred to, stored, and processed in the United States.

9.1 Data Transfer Safeguards (GDPR Standard)

We transfer personal information to the following service providers located in the United States:

  • Supabase: User authentication and cloud storage
  • OpenAI: AI-powered workout plan generation (anonymized data only)
  • Amplitude: Analytics (anonymized data)
  • Apple Inc.: In-app subscription payments (payment data handled by Apple)

For users in regions requiring specific data transfer mechanisms:

  • EU/EEA/UK: We rely on Standard Contractual Clauses (SCCs) approved by the European Commission and appropriate technical and organizational measures to protect your data during transfer
  • Other Regions: We ensure adequate safeguards are in place and obtain your consent where required by local law

9.2 Regional-Specific Transfer Requirements

India (DPDP Act 2023)

The United States is not currently on India's restricted countries list for cross-border data transfers. By using our Services from India, you consent to the transfer of your personal data to the United States for the purposes described in this Privacy Policy.

Australia (Privacy Act 1988 - APP 8)

We take reasonable steps to ensure overseas recipients (listed in Section 9.1) comply with the Australian Privacy Principles. By using our Services, you consent to cross-border disclosure on the basis that APP 8.1 will not apply. Under section 16C of the Privacy Act 1988, we may be held accountable if an overseas recipient breaches the APPs in handling your information.

Other Regions

We ensure that all cross-border data transfers comply with applicable local laws and provide appropriate safeguards for your personal information.

10. Push Notifications

We use push notifications to inform you when your workout plan is ready, provide workout reminders, and deliver important app updates. You can control push notification permissions in your device settings. We do not use third-party providers for push notifications; all notifications are sent directly from our servers.

11. Cookies and Tracking Technologies

Our App does not use cookies. Our Website may use basic cookies for functional purposes (such as maintaining session state). We do not use tracking cookies for advertising or marketing purposes.

12. Social Sharing and Third-Party Links

Our App allows you to share content (such as workout achievements) on social networks. When you choose to share, you will be directed to the third-party social network's sharing interface, which is governed by their privacy policy. We do not control what information you share or how those platforms handle your data.

Our Services may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

13. Medical Disclaimer and User Responsibility

FlexPath is not a medical device and does not provide medical advice, diagnosis, or treatment. The information and workout plans provided through our Services are for informational and educational purposes only. You should consult with qualified healthcare professionals before starting any exercise program, especially if you have pre-existing medical conditions, injuries, or physical limitations. Never disregard professional medical advice or delay seeking it because of information provided through FlexPath.

13.1 User Responsibility for Accurate Information

To help ensure a safe and pain-free workout experience, you are responsible for providing complete and accurate information to the AI system. You acknowledge that pain is subjective and may vary in nature and intensity. The AI system may distinguish between types of pain; however, it is your responsibility to discontinue any activity that causes discomfort you deem unsafe and to seek professional medical advice when necessary.

14. Clinics, the Clinician Dashboard, and Remote Therapeutic Monitoring

14.1 Who Is Responsible for What

When a clinic uses FlexPath, the clinic decides why and how its patients' information is used. FlexPath processes that information on the clinic's behalf to provide the Services. The clinic remains responsible for its patient relationships, its clinical decisions, its patient consents and notices, its documentation, and its billing.

14.2 What a Clinic Can See

Authorized clinic staff can see the information described in Section 1.1.1, including your patient record, prescribed home exercise program, adherence, check-ins, pain scores, feedback, and notes. Clinics are responsible for deciding which of their staff have access and for removing access when staff leave.

14.3 Insurance-Based Practices and RTM

For clinics that offer Remote Therapeutic Monitoring (RTM), FlexPath records monitoring activity and clinician review time and presents it to the clinic. The clinic alone decides whether and how to bill any payer, and is responsible for confirming coverage, coding, medical necessity, and documentation. FlexPath does not bill payers, does not submit claims, and does not guarantee reimbursement.

If a clinic chooses our full-service RTM option, a licensed physical therapist assistant working on the clinic's behalf reviews monitoring data for that clinic's patients. That individual is bound by confidentiality obligations and may access only the information needed to perform the monitoring. The clinic remains responsible for ensuring the arrangement meets its state practice act, supervision, and payer requirements.

14.4 Cash-Based Practices

For cash-based practices, the same clinic-program protections and responsibilities apply. FlexPath supports the clinic's patient management, between-visit care, and (where enabled) scheduling and follow-up tools. Insurance billing and superbill decisions remain the clinic's and the patient's responsibility.

14.5 Your Rights as a Clinic Patient

You may contact us to exercise the rights in Sections 6 and 7. For information held as part of a clinic's records, we may direct your request to the clinic, and the clinic may need to approve it. When you are discharged from a clinic, you return to an individual FlexPath account, and you keep access to the program you were prescribed.

15. HIPAA, Business Associate Agreements, and Shared Responsibility

Information that a clinic that is a covered entity handles through FlexPath may be protected health information ("PHI") under HIPAA. For that information, FlexPath acts as a business associate of the clinic.

Our commitments as clinic pilots begin:

  • We will sign a Business Associate Agreement (BAA) with each clinic before that clinic uses FlexPath with PHI
  • We will host PHI on infrastructure that is configured for HIPAA compliance, and we will have BAAs in place with the service providers that handle PHI on our behalf
  • We will never sell PHI or other personal information to third-party organizations
  • We will limit access to PHI, keep audit records of access, and notify affected clinics of breaches as required by law and by our BAA

Until a BAA is in place with your clinic and the safeguards above are in effect, clinics should not use FlexPath to store or transmit PHI. We will update this Policy when these steps are complete.

Responsibility for compliance is shared, and the clinic remains responsible for its own compliance with HIPAA and other laws. That includes patient notices and authorizations, appropriate use of the Services, the accuracy of what it enters, the security of its staff accounts and devices, and the content of the clinical care and billing it provides. FlexPath does not provide legal, compliance, or billing advice. The App is not a substitute for professional clinical judgment.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Effective Date" at the top of this page. We will not make material changes that reduce your privacy rights without providing you with notice.

Your continued use of FlexPath after changes become effective constitutes your acceptance of the updated Privacy Policy.

17. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

  • Email: support@tryflexpath.com
  • Company: ATMA LLC
  • Location: Pennsylvania, USA

We will respond to your inquiry as promptly as possible, typically within 30 days.

18. Our Commitment to Privacy

FlexPath was created to help people stay consistent with their recovery exercises, and to help physical therapy clinics extend their care beyond the office visit — so progress doesn't disappear. Privacy is fundamental to that mission. We are committed to:

  • Collecting only the information necessary to provide you with personalized recovery exercise plans
  • Storing your exercise history locally on your device whenever possible
  • Anonymizing data before sharing it with AI services
  • Never selling or renting your personal information, and never sharing it with third-party organizations for their own use
  • Signing Business Associate Agreements with clinics and using HIPAA-compliant servers as clinic pilots begin
  • Giving you control over your data with clear deletion processes
  • Being transparent about our data practices

Thank you for trusting FlexPath with your recovery.

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